HELLO IDEO!

I'm Fareine, an aspiring Marketing Lead for IDEO. 

I'M AN INQUISITIVE RISK-TAKER WHO ENJOYS GETTING TO KNOW PEOPLE.

What drives me is learning what makes people tick. What are you passionate about? Are you driven by internal or external forces? 

I LIKE HELPING PEOPLE ACCOMPLISH THEIR GOALS.

Do you want to empower students to become active leaders in society? Create an equation to predict economic uncertainty and lessen the impact of the next recession? Handcraft a hammer box out of mahogany so that your orchestra can perform Mahler's macabre Sixth Symphony outdoors to thousands of people? Great, let's do that!

BUT I'M ALSO PRAGMATIC.

I listen, I observe, then I ask:

  1. Who is my client? Let's learn about your business. What resources do you have available? What are your greatest strengths? Challenges? How do the people within your organization work?

  2. Who is your audience? What is important to them? Why should they care about what you're offering them? How will we reach them?
  3. What are your existing threats? Competition? Lack of resources? The weather?
  4. What is your objective? Clarify the problem. Set tangible and measurable goals. Be as specific as possible.

After answering these questions, we'll work together to craft a strategy for each objective, create a timeline, set benchmarks, and delegate responsibilities. Throughout the process, we'll assess our strategy and adapt as necessary. Teamwork makes the dream work.

ARE YOU LOOKING FOR AN ORGANIZED CREATIVE WHO LOVES WORKING WITH VISIONARIES?

Rather than tell someone that their idea is impossible, I ask, "How can we make your vision more probable?" 

IDEO CHICAGO:
WHAT IS YOUR VISION FOR CLIENT RELATIONSHIPS AND OVERALL BUSINESS?

Let's work together to make that a reality.


PAST MARKETING CAMPAIGNS

GROWING AN AUDIENCE

Cultivating the next generation of classical music lovers

The Grant Park Music Festival is where the city catches its breath while the setting takes its breath away. Every summer is a 10-week music adventure—Will we see you here?

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ONE DARDEN

What happens when everyone's a leader and no one's a follower?

Through the world’s best MBA education experience, top-ranked faculty and responsive alumni network, Darden prepares responsible leaders who step forward to improve the world. 

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